5 Elements of Good Writing By CQ

_____PURPOSE (clear audience, subject, and genre)
_____DIRECTION (proper structure, organization, logical order)
_____IDEAS (connection to reader, specific details, variety)
_____STYLE (expression, word choice, sentence variety, figurative language, etc...)
_____PRESENTATION (spelling, punctuation, capitalization, paragraphing, neatness, pen or typed)

I teach each one before I grade them on the skill. I never assume they "just" know it.